REEDMI
INDUSTRY: FINTECH
WORK DURATION: 2 WEEKS
THE
DESIGN GOAL
A video for Reedmi, an AI-powered customer communication platform. The video visualizes the problem of businesses overwhelmed by messages across multiple channels and demonstrates how Reedmi unifies communications, automates responses with AI, and tracks performance metrics, all in one platform. Key features shown include WhatsApp, Instagram, Messenger, Telegram, Gmail, website chat integration, AI smart routing, widget customization, and analytics dashboards.
REASEACH METHOD
The project began by mapping the business owner’s pain points in handling multiple communication channels and identifying which features of Reedmi needed visual emphasis. I focused on translating complex workflows into clear, engaging motion graphics. Visual references from modern SaaS and AI promo videos were explored to define pacing, transitions, and attention cues, ensuring the video communicates Reedmi’s value quickly and effectively.
THE
RESULT
Smooth transformations from problem → solution → AI-powered features
Demonstrates AI automation and lead capture visually, making complex features easy to understand
Designed to help business owners understand the value of digital menus within seconds
THE
TESTIMONIAL
"
Working with chris was straightforward and professional. He understood the brief quickly and delivered a polished video that met our expectations
BY AUSTIN
