A product explainer showing how Fortis enables merchants to create a digital QR menu, replacing outdated paper menus. A video that will highlight designing the menu, downloading it, and deploying it on tables or sharing it on social media for customer access.
The project began by understanding how Fortis’ QR Menu feature works and identifying the key steps to communicate visually. I focused on crafting a clear, engaging story that shows creating, downloading, and sharing the menu. Motion references from modern fintech and food-tech promo videos were explored to define smooth transitions, pacing, and visual emphasis, ensuring the workflow is easy to follow and visually appealing for business owners.
